Diva Regalia: An Indian Designer Conquering the USA

Deepti’s journey into the world of fashion began with a childhood fascination. Witnessing her mother’s passion for stitching and design ignited a spark within her. This early exposure fostered an appreciation for intricate details, vibrant colors, and the artistry of clothing.

Early Life and Background

Growing up in India, Deepti was deeply influenced by the rich cultural tapestry of the nation. Designers like Ritu Kumar and Tarun Tahiliani served as sources of inspiration, while the innovative upcycling techniques of Amit Aggarwal left a lasting impression. The intricate art of Indian embroidery captivated her imagination.

DEEPTI RECEIVING WOMAN OF THE YEAR AND ENTREPRENEUR AWARD FROM NEELAM KOTHARI SONI.

Career and Entry into Entrepreneurship

Deepti’s professional journey commenced in the Indian fashion industry. She honed her skills working in export houses and as an Assistant Designer, gaining invaluable experience in the nuances of design, production, and the global fashion market.

The desire to explore new horizons led her to relocate to New Jersey, USA. Despite facing the challenges of establishing herself in a new country and navigating a competitive market, Deepti remained resolute. She launched Diva Regalia in 2016, initially focusing on online sales and building a strong online presence. In 2022, she opened a physical store, further solidifying her brand’s presence in the US market.

What made her stand out?

Deepti’s signature style blends traditional Indian aesthetics with contemporary sensibilities. She focuses on creating unique designs using luxurious fabrics like silk, cotton, and linen, often incorporating intricate Indian embroidery and embellishments. Her designs are known for their versatility, seamlessly transitioning from everyday wear to special occasions.

Deepti recognizes the importance of sustainability and incorporates eco-conscious practices into her brand. Upcycling old sarees into new garments is a core element of her design philosophy, minimizing waste and promoting a circular fashion economy.

Crafting Connections

Beyond her designs, Deepti prioritizes customer experience. She values personal interaction, taking the time to understand each client’s individual style and preferences. This personalized approach has garnered a loyal following of discerning customers who appreciate her unique designs and exceptional service.

Resilient Journey to Success

Deepti’s journey has not been without its hurdles. She faced initial rejections from established retailers and encountered the challenges of navigating cultural differences in customer preferences between the Indian and American markets. However, she persevered, consistently evolving her designs and adapting to the changing demands of the market.

A significant milestone in Deepti’s career was her participation in New York Fashion Week in September 2024. She also won the Woman of the Year and Entrepreneur Award from Neelam Kothari Soni. This prestigious platform provided a global stage to showcase her unique creations and connect with influential figures in the fashion industry.

Shaping the Future

Looking ahead, Deepti envisions expanding her brand further. She plans to explore new markets, potentially opening another store in the USA and establishing an online presence in India. She also aims to leverage the power of AI to enhance her design process and reach a wider audience.

Inspiring The World

Deepti’s story serves as an inspiration to aspiring designers, demonstrating the power of passion, perseverance, and a unique vision. Through Diva Regalia, she is not only showcasing the beauty of Indian craftsmanship to the world but also carving a distinctive niche for herself in the global fashion landscape.