DIY Fashion Icon Nancy Tyagi Is New Face of CaratLane Campaign

Delhi-based DIY fashion blogger, Nancy Tyagi, who rose to fame with her super impressive DIY fluffy pink gown at the Cannes 2024, has taken to Instagram to share the news that she is now the face of a renowned jewellery brand, CaratLane. Revealing the news on her Instagram account, Nancy stood proudly in front of the new campaign ad featuring her as part of the #WearYourWins campaign, that encourages women to reward their wins and not undermine themselves for their successes – personal or professional.

Sharing the news with her 2.7 million followers, Nancy Tyagi wrote about her gratitude in the face of the CaratLane association and the struggles she faced, as she shared the pictures and video on her post, which has since garnered over 7.5 lakh likes.

“Seeing my face up there fills my heart with gratitude and emotion. It’s a beautiful reminder that every step, every struggle, and every bit of support has brought me to this incredible moment”

Conceptualised and conceived by BBH India, Parikshit Bhattaccharya, chief creative officer of BBH India, stated, “Research has confirmed some disheartening facts. Women discount their own effort; they don’t acknowledge their own achievements, and they don’t celebrate their own wins enough. CaratLane is a trailblazing brand in the way it conducts its business and in what it enables through its many innovations. It is only fitting that it is the first jewellery brand to inspire women to celebrate their victories through Wear Your Wins. The initiative comprises a film, social interventions, and many more executions to inspire women to adorn their wins with jewellery – like dazzling tattoos as reminders of wins that are important to them.”